YouTube debuts videos for second music awards
YouTube on Monday premiered videos from 14 musicians as it tried a new, virtual-only format for the second edition of its music awards. The giant video-sharing site had searched for a new approach after a mixed reaction to its inaugural event in 2013, which featured a livestreamed show from New York that appeared aimed at creating a new-media rival to the MTV Video Music Awards. For the second try, YouTube dispensed with the physical world entirely and announced the winners ahead of time and instead used Monday's "awards" day to premiere new videos. They included "El Perdon," a collaboration between Spanish superstar Enrique Iglesias and reggaeton artist Nicky Jam, as well as a song featuring English singer-songwriter Ed Sheeran and the electronica-influenced band Rudimental.
Source: Yahoo Music
Link: YouTube debuts videos for second music awards