Spotify, one of the biggest music streaming services in the world, is branching into video and offering subscribers 12 new series focused on original, exclusive performances. While some of the series will focus on interviews with different artists in a variety of venues around the world, others will include live performances from the Spotify office (think NPR's Tiny Desk series), according to Variety. Once the data is collected and examined, Spotify will bring a popular artist to that city, with the goal of the series to highlight the different taste of music listeners across the United States.

Source: Yahoo Music
Link: Spotify launching 12 new video series focusing on music and communities