Selling In: How Universal Is Enlisting Rising Artists for Ads and TV

Levi Lennox, a young British hip-hop producer, makes a lot more music than his pop-star clients such as Wiz Khalifa, YG and ex-One Direction singer┬áZayn Malik will ever use. So he turns over many of his unreleased instrumentals to a new record label, Block, which slaps new vocals on them…

Source: RollingStone
Link: Selling In: How Universal Is Enlisting Rising Artists for Ads and TV