Apps and services like Spotify and Amazon's recommendation engine might be eerily accurate at predicting what we'd like to listen to based on past trackless, but for most US consumers, it's radio where, more often than not, they'll get their first exposure to an artist or group. The latest Nielsen investigation into US musical tastes and listening habits finds that just 9% of Americans don't consider themselves music listeners. Three quarters of the population (75%) are listening online (up over 10% from the same point in 2014), in other words, streaming.

Source: Yahoo Music
Link: Radio is still number one for music discovery