Music is the top leisure interest for the millennial generation, with the booming festival industry offering vast untapped opportunities for brands, a study said Thursday. Repucom, which researches sports and entertainment markets, found that 86 percent of millennials said they were interested in music. The excitement level was also more intense, with half of music-inclined millennials "very interested" in it, higher than for other leisure pursuits.

Source: Yahoo Music
Link: Music tops leisure interests for millennials: study