Instagram, which has quickly become a favorite social media platform for stars, on Wednesday launched a channel dedicated to music. The account @Music — a first-of-a-kind dedicated content channel run by Instagram — will each week highlight an up-and-coming artist or offer a behind-the-scenes look at a more established musician. The new account will be "dedicated to exploring music around the globe, from those who create it to the community around it," Instagram co-founder and CEO Kevin Systrom wrote in a blog post. Fellow social media giant Twitter has meanwhile struggled to find a strategy for music that brings in revenue.

Source: Yahoo Music
Link: Instagram, favorite of artists, debuts music channel