Apple is continuing to change the landscape of the music industry with its launch today of Apple Music, a streaming service offering members access to tens of millions of songs in the iTunes collection. While Apple is late to the music streaming game, it enters the market with one huge advantage: With more than 800 million iTunes accounts, Apple Music has the opportunity to quickly amass a following. Introducing the service at the Worldwide Developers Conference earlier this month, Jimmy Iovine, co-founder of Beats, which is owned by Apple, emphasized the carefully tailored playlists won't be grouped by genre or beats — and instead will be curated by a team of music experts.

Source: Yahoo Music
Link: Apple Music Launch: Hands on With Apple's New Streaming Service