Dolly Parton’s Coat of Many Colors, the TV-movie chronicling Parton’s childhood in Tennessee’s Smoky Mountains, reeled in 13 million viewers when it premiered December 10th. The huge haul by the NBC production makes it the most-watched film on the major broadcast networks — NBC, ABC, CBS and FOX — in nearly four years.

Coat of Many Colors, starring…

Source: RollingStone
Link: Inside the Ratings Success of 'Coat of Many Colors': The Ram Report