See Jack White's Whimsical Ad for Pocketed T-Shirts

Jack White has directed a lighthearted commercial for his Third Man Records label that hawks “pocket T’s.” The five-minute clip (via Pitchfork) stars Whirlwind Heat frontman and Third Man artist David James Swanson and centers on Swanson’s lifelong quest to make the perfect T-shirt. His quest runs much to the chagrin of…