Apple is striking a power chord with a new music service in a bid to drown out offerings from established players such as Spotify, Deezer, YouTube and Pandora. "All of these companies have a huge head start on Apple and Apple will have to convince users to switch," said Edison Investment Research analyst Richard Windsor. Apple Music will do likewise, while also adding real people who design playlists based on artists or genres.

Source: Yahoo Music
Link: Apple Music aims to strike modern lifestyle chord